My children are amazing. My son is the most creative person I know. He loves to paint & can sculpt creatures never before imagined. He is a wonderful problem solver & patiently makes things work when any one else would give up. My daughter sees wonder everywhere. She has an emotional intuition about people & is naturally drawn to those who need a little of her special brand of sparkle. They embrace their uniqueness & are fully “themselves” more than anyone else. They both also happen to have disabilities.

When it comes to social media, the number one complaint of small business owners is that they don’t know what the hell to talk about. Finding a topic that is interesting & relevant to your customers can feel like a never ending task, so here are a few places to mine for content topics:

Every small business post on SM should include a "call to action". A little request that gets your followers to engage with your post and deepen their relationship to your brand.

You KNOW you have to create content to keep your business relevant, but you hate doing it. You feel obligated to post at regular intervals, but you put it off as long as possible, then you pluck out one post. While you momentarily feel relief, almost immediately the dread of the next post is looming over you. Content creation can feel tedious & overwhelming, but here are a few tips to streamline the process:

When it comes to creating social media content, one of the biggest obstacles small businesses face is figuring out what to talk about. Constantly coming up with fresh ideas day after day becomes a giant hardship, often stalling progress and causing them to avoid posting all together. Avoid all that stress by picking one major topic, and learn how to make it last all month. That may sound easier said than done, but here’s the secret: think of your social media content as a big tree, and every month your job is to “plant” a topic and grow that tree, with a strong trunk, filling it out with branches and leaves along the way.