MARKETING MONDAY: What does “ideal client” mean?

So, your ideal client is any client that wants to give you money, right? Actually, notsomuch. While any business is good business, there are certainly ideal clients that will make up the target audience of your marketing efforts and bring the consistent income and referrals you need to succeed.

Angela Hall 4/25/23 Angela Hall 4/25/23

How to raise prices (without alienating clients).

The cost of EVERYTHING is climbing & the thought of raising prices makes everyone nervous. Costs have gone up & value of what we provide has increased, but we struggle to charge what we're worth. So, how do you raise prices in a way that doesn't alienate customers?

Amy Esp 4/20/23 Amy Esp 4/20/23

Navigating the Client Relationship

Client management is a tricky job for any business owner. You want to be helpful and accommodating, but not so much that you lose your work life balance or your sanity. You need clients to keep you in business, but you really need the right clients and not just any warm body. This month we are going to cover a range of topics around how we find and work with clients. Topics will include:

Angela Hall 3/30/23 Angela Hall 3/30/23

The Financial Role of Your Board of Directors

We often coach our non-profit clients how to effectively use the board of directors in financial matters. Many times, without proper guidelines, a BOD can get into the weeds & make the organization less effective as a whole.

Angela Hall 3/23/23 Angela Hall 3/23/23

How do I serve on the board of a non-profit?

Interested in serving on the board of a non-profit? Here’s how to get started!

Angela Hall 3/17/23 Angela Hall 3/17/23

Pricing for Your Time: Get Past the Guilt

Service based businesses have a unique pricing problem. While it’s relatively straightforward to determine the actual cost of some aspects of your business (supplies, equipment, rent, travel, etc), it seems that TIME is the variable most struggle with.